OnePlus Product Manager on OnePlus 5 Price, Camera Improvements, 'OnePlus 5T’, Samsung Dex | WIKIBAN

25 June 2017

OnePlus Product Manager on OnePlus 5 Price, Camera Improvements, 'OnePlus 5T’, Samsung Dex

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With the OnePlus 5 launching internationally and in India this week, the latest "flagship killer" from the company that popularised the term has been met with a mixed response. For one, the price is a lot higher than previous phones such as the OnePlus 3 and OnePlus 2 and secondly, specific features like optical image stabilisation (OIS) aren't present either. At a OnePlus 5 India launch event in Mumbai, Gadgets 360 spoke to Syzmon Kopec, Product Manager at OnePlus, to find out more. We started off by asking about the higher price tag.



"The thing is, when we made the OnePlus One and OnePlus 2, we didn't invest in marketing," says Kopec. "We didn't invest in redundant things like retailers. We thought we changed the way users gets their phones and the price worked out at some level."

"Right now we're investing on product even more and as you might have noticed, all the flagship phones are now way more expensive than they used to be three years ago," he continues. "It's strictly due to how expensive the supplies are to make a phone. Processors, screens - these are not getting cheaper with time, it's otherwise. This is how the price goes up. Still, OnePlus is cutting costs on things that aren't necessary to do like retailers." he says.



This makes it sound like the company sees celebrity marketing campaigns as necessary, even if retailers aren't.

"Core of our investment is product. We will still keep doing this," Kopec responds. "Price is an equation of costs we put into the product. We don't want to compromise quality just to keep an equal amount or lower price."

Software updates are another area where some users have felt disappointed by OnePlus in the past. For example, the company promised to support the OnePlus 2 with updates upto Android Nougat but then it backtracked, citing the lack of a software infrastructure team in place when the phone was launched. Would this be the case with the OnePlus 5?

"I'm asked frequently about OnePlus 2 and OnePlus X," says Kopec. "Whatever we can promise - and this still is a promise right? The only way to deliver it is keep supporting OnePlus 3 which we promised we'll support for two years, and OnePlus 3T for two years also. Only time can really prove if we're keeping our promise or not. Now, I can assure you that we will, but this is just another word by another OnePlus staff."

Talking about the future roadmap for the company, Kopec also suggests the possibility of a PC convergence platform, where the phone - which has an 8GB RAM variant, more than many laptops - could power a desktop computing experience.




Samsung has tried to do this with Dex for the Galaxy S8 and Galaxy S8+, and Microsoft with Continuum for Windows 10. Kopec says that this is something OnePlus is also considering.

"We have seen Samsung doing it. We have also see the Chinese company called Jide with Remix OS and there are a lot of opportunities," says Kopec. "We're certainly looking into it. But the most important factor, like once again, I will keep repeating this all over again, the most important factor is real daily user experience."

"We believe that while it would be super cool to show off, but the thing is, we don't have it yet because we think it's a bit of a gimmick," he adds, taking a dig at the competition. "Daily user experience of using this feature is controversial, I would say, if you know what I mean. It does not seem at this point that it's something that many users would use and benefit from. Obviously we're still a very small company. We need to be focussed on what's really important because if you try to do many things, we cannot do them well."

OnePlus 5 camera

In terms of the one thing that the OnePlus 5 is focussed on, it's the camera. According to Kopec this came out of market research the company conducted specifically for India. Despi
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